A Human Identity: Empowering People and Stories at PwC
We crafted authentic narratives and engaging content that showcased PwC’s flexible work culture. This employer branding strategy attracted top talent and connected employees with real-life stories and personalized career paths.
Client
PwC
Year
2021
Employer Branding
Concept
Creative Content
Exhibit 1: We reimagined storytelling in PwC’s annual reports by incorporating compelling narratives and strong visuals, transforming complex data into engaging content that increased report downloads by 30%.
Exhibit 2: Employer Branding. We integrated personal stories into PwC’s social media campaigns, showcasing an inclusive culture that attracted talent and strengthened alignment between candidates and the organization.
Exhibit 3: We developed campaigns prioritizing personal lives and flexible work styles. These initiatives were key in strategic communications, making the company’s vision more tangible across the organization.
Public interest in PwC’s annual reports surged by 30%, and employee engagement grew as workplace flexibility and personal stories resonated with modern work culture trends.
Content provided in this case study mockup is sourced from Gamél.
