Fitness World's Commitment Beyond the Workplace

Fitness World underwent a restructuring of employee roles. Existing positions changed, and we were tasked with communicating these changes. The challenge was twofold: attracting new talent and ensuring current employees felt comfortable during the process.

Client

Fitness World

Year

2024
Art Direction
Film & Stills
Project Management

Walking The Talk: Celebrating (Real) Employee Success Stories

Exhibit 1: Stine, one of the role models, was interviewed about how Fitness World helped her balance work and personal life. We crafted her story, which was used in both external talent acquisition and internal communications to highlight Fitness World's employee promise.

The challenge was twofold: attracting new talent and ensuring current employees felt comfortable during the process. Our campaign focused on identifying key change agents and promoting their stories in fitness centers, on social media, and through TV spots.

Exhibit 3: Unified communication rolled out across web, social media, fitness centers, recruitment platforms, and TV spots, creating a cohesive employer brand.

Content provided in this case study mockup is sourced from Gamél.

Situation
Approach
Results
Situation
Approach
Results

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Employer Branding

Concept

Creative Content

PwC

-

2021

A Human Identity: Empowering People and Stories at PwC

We crafted authentic narratives and engaging content that showcased PwC’s flexible work culture. This employer branding strategy attracted top talent and connected employees with real-life stories and personalized career paths.

Employer Branding

Concept

Creative Content

PwC

-

2021

A Human Identity: Empowering People and Stories at PwC

We crafted authentic narratives and engaging content that showcased PwC’s flexible work culture. This employer branding strategy attracted top talent and connected employees with real-life stories and personalized career paths.

Employer Branding

Concept

Creative Content

PwC

-

2021

A Human Identity: Empowering People and Stories at PwC

We crafted authentic narratives and engaging content that showcased PwC’s flexible work culture. This employer branding strategy attracted top talent and connected employees with real-life stories and personalized career paths.

Advertorial

Concept Development

Photography

Fritz Hansen

-

2023

Commercial, but giving inspirering stories in return for your time

We were invited to create an advertorial for print, telling the story of furniture that has been lived in. We captured a series of images from the homes of former CEO Jacob Holm, Design Director Christian Andersen, and Creative Partner Peter Ibsen.

Advertorial

Concept Development

Photography

Fritz Hansen

-

2023

Commercial, but giving inspirering stories in return for your time

We were invited to create an advertorial for print, telling the story of furniture that has been lived in. We captured a series of images from the homes of former CEO Jacob Holm, Design Director Christian Andersen, and Creative Partner Peter Ibsen.

Advertorial

Concept Development

Photography

Fritz Hansen

-

2023

Commercial, but giving inspirering stories in return for your time

We were invited to create an advertorial for print, telling the story of furniture that has been lived in. We captured a series of images from the homes of former CEO Jacob Holm, Design Director Christian Andersen, and Creative Partner Peter Ibsen.

Process Optimization

Content Production

Identity

LULAB

-

2023

Technology, Meet Beauty

We were set the task of conceptualizing, planning and producing content for LULAB’s digital platforms and webshop that highlighted the technical innovation but within an overall aesthetic that appeals to a modern, natural sense of beauty.

Process Optimization

Content Production

Identity

LULAB

-

2023

Technology, Meet Beauty

We were set the task of conceptualizing, planning and producing content for LULAB’s digital platforms and webshop that highlighted the technical innovation but within an overall aesthetic that appeals to a modern, natural sense of beauty.

Process Optimization

Content Production

Identity

LULAB

-

2023

Technology, Meet Beauty

We were set the task of conceptualizing, planning and producing content for LULAB’s digital platforms and webshop that highlighted the technical innovation but within an overall aesthetic that appeals to a modern, natural sense of beauty.